The 4th Conference for French-Speaking Business Owners came to a successful conclusion on Wednesday evening in the Dead Sea area. The event brought together entrepreneurs, investors, and professionals from Francophone countries, emphasizing the strong ties between Jordan and the French-speaking business community.

During the conference, attendees expressed their admiration for Jordan's significant role as a friend and partner to the Francophone nations. The recommendations, reflecting the collective thoughts of the attendees, were delivered by Muhammad Balbisi, the Vice President of the Jordan Businessmen Association (JBA).

Highlighting Jordan's strategic location, attendees reiterated the Kingdom’s numerous factors that make it a regional and international hub for investment, supported by a variety of benefits, chief among them are security and stability, and high levels of confidence from business owners and investors.

Furthermore, they emphasized Jordan's wealth of enticing investment prospects for business owners in many industrial, commercial, and service sectors, supported by a contemporary path for the investment, business, and industry systems that have seen tremendous growth in its exports over the past two years, particularly the mining, manufacturing, and pharmaceutical industries.

They pointed out the significance of Jordan joining the Common Market for Eastern and Southern Africa (COMESA), whose members are experiencing rapid economic growth, explaining that the Kingdom needs to look for new trade and economic alliances in order to gain access to international know-how and experience in a range of industries.

The recommendations put forward by the participants encompassed various aspects of business development, trade facilitation, and cultural exchange. One of the key proposals was to enhance bilateral trade agreements between Jordan and Francophone countries, streamlining trade procedures and eliminating unnecessary barriers to promote seamless commerce.

Additionally, they pushed for the development of technological platforms in Jordan in order to advance collaborations with Francophone nations and aid businesspeople in creating employment possibilities for youth, particularly given the Kingdom's significant potential in the information technology industry.

Moreover, participants acknowledged the potential for collaboration in sectors such as mining, tourism, trade, and artificial intelligence. They recommended the establishment of joint ventures and knowledge-sharing exhibitions to capitalize on the strengths and expertise of both sides, leading to mutually beneficial partnerships and sustainable growth.

The JBA and the French-speaking businessmen group will form a follow-up committee to create an executive program to fulfill the conference's recommendations, in the hope that these goals will serve as a guiding framework for policymakers, business leaders, and stakeholders to strengthen economic ties and foster meaningful relationships in the years to come.

Commenting on the event, Balbisi expressed hope the conference has reinforced Jordan’s standing as an influential friend and an essential partner to the Francophone world, paving the way for further economic collaboration and mutual prosperity.

The conference, held for the first time in a non-French-speaking nation, brought together 200 investors and economic experts in various fields from Jordan, France, Belgium, Tunisia, Algeria, Canada, Romania, the Ivory Coast, Egypt, the United Arab Emirates, Croatia, Nigeria, Cameroon, Benin, Palestine, and Senegal.